LG’s goal with web browsing on a phone is to make the experience as similar to browsing on your computer—only smaller. Take, for instance, the LG Voyager: With just a few taps of its slick touch screen you’re off and browsing. Tap the center to access the shortcut menu, tap the browser, rotate the phone for horizontal viewing, tap the WWW button, type in the web address on the virtual keyboard, tap OK—and surf away.
Thanks to optimized browsing, you can also download a more digestible version of any page (e.g. 10–15 seconds for CNN.com vs. the normal 45–90 seconds) so it not only downloads faster, but you don’t have to waste a lot of time scrolling through pages.
Faster speeds are due to smaller download sizes (e.g.: 50–100 kB/page vs. the normal 500kB+ for CNN.com’s homepage) as smaller sections are compressed before being sent to the browser (e.g.: images are reduced to a displayable size of the handset). And, unsupported content can sometimes be adapted to another format, so as not to interrupt use (such as Flash being adapted to animated GIFs). In sum: it all adds up to a fast, efficient, and fun way to browse the web—anywhere, anytime.