LG LC7D - LG Global Site

LC7D

Bring Color to Your Life with the LG LCD TV - LG LCD TV Collection 2007

The LG LCD TV, with its CCFL backlight, offers a more colorful viewing experience thanks to its TruC technology, which displays the colors in all their glory. Our TruV technology creates a wider viewing angle with stable and greatly improved color reproduction.

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LG’s Full HD TVs use the latest technology to deliver the sharpest picture quality available. With 1920 by 1080 pixels, these TVs have twice the resolution of regular HD TVs. This means that, unlike on older large screen TVs, the picture always looks true to life, never blocky. These TVs are the perfect match for the latest Full HD DVDs and game consoles.

In fast-paced sports or explosive action scenes, some TVs just can’t keep up. LG’s True Motion Picture Technology reduces motion blur by showing 120 frames per second, twice the number on a regular TV. Using advanced algorithms to analyze the current video frame and the one that follows it, True Motion Picture Technology generates an extra frame that fits perfectly between the two. The result is a picture so fluid that it is as realistic as being there in person.

Intelligent Eye technology automatically sets LG’s TVs to the optimum brightness and contrast levels, based on the ambient light in the room. On a bright day, the Intelligent Eye boosts the brightness, making the TV easier to see. With the lights turned low, LG’s TVs also dim to the appropriate level. This not only makes for a clearer picture, but also saves energy and prevents eye fatigue.

The picture quality on LG’s TV’s looks great from any seat in the living room thanks to True Viewing Angle Technology. Blacks are always deep and dark; colors are always true and vivid. LG’s TVs use LCD panels that are based on S-IPS technology. They are designed to eliminate shifts in color and contrast at wide angles, a problem that affects some other LCD TVs.

LG’s Dimple Speakers get their name because they are dotted with small indentations all over their surface. Owing to the same aerodynamic principle that makes dimpled golf balls fly farther and straighter,
LG’s Dimple Speakers deliver clearer, more powerful sound than conventional speakers.

At the touch of the SIMPLINK button, it is easy to control all of the HDMI devices connected to LG’s TVs, including DVD players and home theater systems. SIMPLINK is LG’s network technology, which allows the TV to communicate and control any compatible device connected by an HDMI cable. SIMPLINK creates a truly integrated home theater experience.