Press Releases

01/22/2010

NEW BOTTOM FREEZER FEATURING LINEAR COMPRESSOR TECHNOLOGY RAISES STANDARD FOR EUROPEAN KITCHENS

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PARIS, Jan. 22, 2010 - LG Electronics (LG), an innovator and leader in home appliances, today debuted its latest 385-liter bottom freezer at the MAISON & OBJET 2010 (Paris Nord-Villepinte / Hall 7) in Paris. The product makes optimal use of LG’s
very latest compressor technology to maximize space and energy efficiency. By combining LG’s Linear Compressor technology with a smart inner structure, the new LG bottom freezer frees up approximately 50 liters more space compared with standard
two meter tall bottom freezers. This allows consumers to store a greater amount of food in a more organized way and save time shopping for groceries.

LG’s Linear Compressor technology enables its refrigerators to be industry leaders in energy savings, freshness, noise level, capacity and durability. The Linear Compressor efficiently controls cooling power and reduces internal friction to help the new bottom freezer achieve an A++ rating for energy consumption, making it up to 45 percent more efficient than a regular A-rated refrigerator. Changing from reciprocal to piston drive means energy savings of up to 20 percent with optimal efficiency. Fewer friction points (one instead of the four in a conventional compressor) work to significantly reduce noise levels while also enhancing the product’s durability, allowing LG to offer a 10 year warranty1 on refrigerators utilizing the Linear Compressor.

LG refrigerators with Linear Compressor technology are on average more effective in maintaining a steady inner temperature than conventional refrigerators with the same capacity. The compressor’s slow speeds – maintained even under maximum cooling
conditions – make for quieter refrigerators. And the Linear Compressor’s ability to maintain a more constant temperature keeps food fresher longer. The Linear Compressor also reduces CO2 emissions by up to 43KG a year. It’s another example of
how LG is providing customers with a fresher, more nature-friendly option through improvements in energy efficiency, space and accessibility.

“In European countries, the kitchen more than just a place to eat. It has become the center of daily life for families to spend time together,” said Mr. Young-ha Lee, President and CEO of LG Electronics Home Appliance Company. “We developed our new bottom freezer refrigerator as kitchen furniture, not just another ‘white good’ and focused on harmonizing it with other appliances in the kitchen.”

The two-tone finish of the new bottom freezer adds a modern, simple and sophisticated look to the kitchen and seamlessly matches with other appliances. With a wide range of color options and finishes ranging from stainless steel, brushed steel, titanium and silver and white, LG’s new bottom freezer accentuates the classiness of today’s modern kitchen.

As Europe is one of the biggest markets for organic food, LG’s new bottom freezers perfectly complement consumers’ healthy lifestyles. Innovative preserving technology keeps foods fresher longer to draw the most natural and healthy taste from foods. With more than 35 percent of European consumers purchasing fresh meat every other day, LG’s refrigerators were designed to preserve meat’s texture and taste and maintain the original flavor of other foods longer.

What’s more, the new bottom freezer remains totally frost-free for a perfectly clean interior. The new refrigerator includes an Opti Temp Zone™ to optimize the temperature depending on food type. And LG’s Vita Light Zone -- approved by SLG Prüf- und Zertifizierungs GmbH, an officially recognized German body that tests and certifies electronic goods -- includes an internal LED light in order to retain vitamins and nutrients in vegetables and fruit. A special lattice-type box cover called Moist Balance Crisper maintains optimum moisture levels as well.

In addition to the features that enhance freshness, the new bottom freezer improves convenience and hygiene with its superb ice and water features. The refrigerator is designed to accommodate a bottled water dispenser without the need to clean and purify
the water tank. Its Auto Ice Maker can also produce up to 0.9KG of ice per day without the need for external plumbing. LG’s exterior touch LED/LCD display makes messages more legible while strips of bright LED lighting inside the refrigerator make it easier to see items stored deep inside.

Photos from LG at the MAISON & OBJET 2010 will be available for download at http://www.flickr.com/photos/lge beginning Jan. 22 at 15:00 CET.

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com

About LG Electronics Home Appliance Company
The LG Electronics Home Appliance Company is an innovator in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG’s insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, and built-in appliances, are designed to resonate with consumers around the world. LG’s innovative technologies and convenient features, including the world's first interactive refrigerator, steam washing machine and combination oven and microwave, set new trends in the appliance industry, helping to establish LG as a global leader.