Press Releases

01/13/2010

LG ELECTRONICS AIMING TO MOVE 140 MILLION MOBILE UNITS IN 2010

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SEOUL, Jan. 13, 2010 – LG Electronics (LG), a global leader and technology innovator in mobile communications, today unveiled a raft of ambitious plans for its mobile business, including a goal of selling 140 million units in 2010. Plans also include details of a concerted drive into the global smartphone market in an effort to become one of the top two mobile device manufacturers in the world by 2012.

- 140 Million Units in 2010
LG is aiming to sell a total of 140 million mobile handsets in 2010, a 20 percent increase year-on-year. Although the company is looking to increase its presence globally this year – it successfully opened about 100 mobile retail stores in the developing world in 2009 – it plans a particular strong push into the Korean and North American markets where it wants to be recognized as a provider of innovative, customized smartphones. By widening its range to include devices from the inventive and practical to the luxurious and chic, LG promises to be a vigorous, highly competitive presence in the mobile world this year.

- Building the Smartphone Business
Preparations for achieving its 2012 goal, which will give LG a double-digit share in the smartphone marketplace, are already well underway. Last year LG established a special smartphone business division and boosted its smartphone R&D workforce by an unprecedented 30 percent. This year, LG plans to unveil about 20 smartphones based on operating systems including Android, Windows Mobile and Linux. Hopes are especially high for Android phones, which, with their user-friendly and open-access OS, are expected to make up more than half of all LG’s new smartphone releases. In the first half of 2010, LG will focus on producing easy-to-use smartphones aimed squarely at first-time owners before moving into premium handsets with cutting-edge designs later in the year. Through these efforts the company is confident it can introduce its first 10-million-unit smartphone sometime this year.

- Tailored Content, Personal Service
This eagerness to adapt to consumers’ needs is a theme running through LG’s entire push into the smartphone market. With its 3 Screen Service, set for release this year, users will be able to view identical content on their handsets, PCs and TVs without converting to different formats. LG will unveil one of its innovations in February with the launch of a device supporting 3-Way Sync technology, which will allow seamless viewing of all mobile, PC and web content over a wireless network. LG is also hard at work with some of the world’s top content developers to ensure there is no shortage of fun and practical applications for its smartphones.

“We are facing another revolutionary change in the mobile industry thanks to the rapid growth of smartphones and demand for more content and better services,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “We will continue to make breakthroughs in 2010 as we strive to maintain our trendsetter status and become one of the global top two by 2012.”

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.

About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lge.com.