iF Design

Established in 1954, the German iF Design Award has more than 50 years of history and tradition. Once a year, an exacting screening committee comprised of world-famous designers rigorously search candidates in terms of how safety and environment-friendliness are integrated in product design. Read more about the iF Design http://www.ifdesign.de

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PDP TV (PS80)

A single layer design with front filter glass to emphasize the clean, simple and minimal front design. Uses an invisible speaker to allow concentration on the screen by reducing the appearance of unnecessary elements around a screen.
Tempered glass is used for the front filter glass to protect the product and the customer from shock caused by the user mishandling the equipment; the transparent decoration at the bottom is made by means of polycarbonate injection molding and environmentally-friendly post processing (non-spray and high-glossy material) which highlights the clean image and profundity of the entire set via communication with the glass.
The icon — a product identity to enhance brand awareness — also functions as a power LED, and the loading LED on the decoration's center lights up for 3-4 seconds upon power-up to show the working status of the TV.

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PDP TV (PS70)

A single layer design where a tempered front filter glass is applied to protect the product and customer from shock caused by the user mishandling the equipment; a clean & simple minimal design with decoration layered at the bottom, showing off the image of glass art from the entire product in harmony with the interior; the manufacturing technology of injection molding and environmentally-friendly post processing (non-spray and high-glossy material) maximizes communication with the glass.
Unnecessary elements around the screen were removed so that the speakers cannot be seen externally, allowing users to concentrate on the images on the screen. The product adopted the invisible speaker system to keep the feeling of glass art as a whole. A front speaker is placed at the bottom together with a mid-range unit. A total of 4 speakers produce the quality equivalent to the front-oriented speaker.

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Stylish DVD Player(DV4S)

LG implemented the platform which makes it look like a 18mm slim panel, making a break from the traditional box type. Supports horizontal, vertical and wall mount settings in an easy manner depending on the environment. Adopts the materials which match interiors, TV set and HTS. Chrome detail which is delicate and harmonious with the high glossy black and matt black.

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Touchlighting phone (KF510)

KF510 is a fashionable slim phone with 10mm thickness which uses a visual touch and an inner slide structure. It maximizes the emotional design elements such as gradation color and animation display to provide users with value beyond that of a simple phone, and uses the inner slide structure for the first time to satisfy both slimness and solidity.

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Renoir Phone (KC910)

A premium digital camera phone of 8 mega pixels developed for the first time by LG. Uses Xenon flash and auto focus sensor to realize a performance identical to Real Di-ca. HD camera with 3-inch wide touch LCD, which has a clear, cool and optimized screen where camera menus are available; uses a touch LCD and Send, End and other menu keys to enhance usability for phone calls and picture taking.
Features the image of a premium camera where an aluminum deco is used for the camera lens area, and a spin sheet is used for the entire rear side. Realizes a simple & slim look by placing various side keys and caps on the side decoration. Allows the user to update the picture taken using A-GPS and Wi-Fi through wireless Internet. Provides superior multimedia specifications due to Schneider certification and Dolby sound. Costs are saved by using metal-like materials (tin film and spin sheet) instead of metal.

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Messaging Phone (KS-360)

A phone dedicated to a messenger function to meet the needs of the young generation; this design includes a 2.4-inch large LCD and full QWERTY keypad, and uses a slide mechanism to realize a compact size and simple image. This product uses a full QWERTY key board layout and a form factor of a horizontal type to ensure convenience when inputting text, so a user can enter text in a convenient and safe way.
When you make a general call, you can place a call just by touch dialing without opening the slide. On the 2.4-inch screen, you can view the sent/received messages at the same time, and it's fun to view content via various UIs such as the word balloon displayed on a registered picture of the person you communicate with.
The number of pieces requiring injection molding in the hardware was reduced to cut costs, and the environmentally harmful coating of the decoration was excluded. In addition, only 3 LEDs are used to realize the QWERTY key back lighting to save power.

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Four-Door French-Door Refrigerator (LMX25981)

The double drawers of the 3-door refrigeration compartment divided into two parts provide users with optimum convenience and space efficiency. Provides an upper drawer which can be used without having to bend one's back to improve the issue (bending forward considerably to take out food) of traditional 3-door products dramatically. A user can therefore store the frequently accessed items in the upper drawer and long-stored items in the lower drawer separately. The tall disperser taller than 11 inches is the biggest water dispenser on the market; and a one-touch water button is used so that a user can get water using containers of various sizes with a single hand to maximize usability. Adopts LED lighting and an indoor ice maker to maximize internal space efficiency.

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[Communication Award / Gold Award] ARENA Phone GUI (LG-KM900)

The ARENA phone has a rotating menu system based on a highly responsive and fun-to-use 3D graphical CUBE, which features a variable and customizable UI. Users will have endless fun using the touch UI as it is packed with new and exciting features.
The home screen cube has 4 different menus, based around favorites, information, contacts and multimedia. Users will get a great deal of enjoyment out of the quick and responsive access and dynamic scrolling and the fact they can easily customize their favorite content.
With its real touch feedback, dynamic scrolling effect and graphical UI, this phone will have an enormous impact on users and offer them unrivalled enjoyment.

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[Communication Award / Concept Special Award] Music Phone GUI (GM310/GM210)

The GUI design for music phones is based on a "Dancing Water" theme. Its most innovative feature is that the characteristics of water flows together with the music phone functions, creating an inevitable and fitting metaphor for water. We have also created a truly unique synesthetic music experience by combining visual and tactile interactions with auditory musical interactions. Our users can not only listen to music but can also see and feel it. In addition to giving the sensation of melting away to the soothing properties of water, we have also tried to give emotional feedback to the interactions users make. If the user shakes the phone, the water displayed on the screen will undulate in small waves corresponding to the movement. And as the software and hardware interact in harmony, they show their humorous side, sure to bring a smile to the user's face.

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[Communication Award / iF Winner] Blooming Package

Blooming packaging gives the impression of a flower coming into bloom as the product pops up when the packaging is opened. On opening the package, users are met with an unexpected and pleasant surprise and are hit by the initial impact of the fresh design. Taking out the product and the instructions could not be simpler - all the better for those users who cannot wait to get their hands on it!
The packaging itself is a really eye-catching feature, allowing the product to be displayed beautifully just by opening the package.

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