LG have introduced the platform creating the look of an 18 mm slim panel, changing the style away from the traditional box type. The product supports horizontal, vertical and wall mount settings with ease, depending on the environment. The materials also adapt design to match interiors, TV sets, and HTS. In addition, the devices utilizes chrome detail, adding delicacy and harmony between the high glossy black 99and matt black.
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When the package opens, a camera image pops up, while a camera shutter sounds. This combination of sound and three dimensional visual effect produces a strong impact on the consumer. The customers open the package to reveal the product and automatically experience various fun elements. The product can be taken out easily using a convenient handle and accessory compartments are neatly laid out for easy access. The post-processed external sleeve displays details about the camera lens to highlight the functionality of the camera and deliver an eye-catching effect. Environmentally friendly paper is used which does not affect the high quality feel. Melody chips are tested for hazardous substances to minimize any elements that could be potentially harmful to the human body.
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The "One-of-a-kind Masterpiece" widescreen LCD monitor, is targeted at female customers by combining LG's best technology with artistic style.
The overall shape portrays an image of a silk skirt resting softly against a woman's legs — the increased elegance of soft curves without parting lines, that starts from the top and all the way to the base, all made possible by a double injection molding technique.
The touch-sensor power button on the front panel offers added style. In addition, the OSD button placed on the side and the spaces between buttons were carefully planned with the safety of users in mind. The wide crescent shape of the monitor base provides excellent support for the wide monitor. The "FUN" hot key placed on the exterior gives users easy and convenient control over the various functions of the monitor (OSD control).
Production and assembly costs have been saved by sharing and standardizing the base and adaptors and by minimizing and sharing basic assembly parts. Furthermore, productivity has been greatly improved by simplifying the manufacturing process through minimizing the use of auxiliary assembly parts such as screws.
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The KF510 has a metallic inner slide structure that is only 10.9 mm thick. When the slide is open, the step between the slide part and the main body is minimized for ease of use and to prevent the back of the slide from exposure. When closed, the back cover protects the camera and produces a simple appearance. The navigation keys respond to touch with lighting (Animation Display Touch). This is an improvement on the conventional touch features and makes using the touch screen that little bit more enjoyable. It also interacts with the main LCD screen and increases intuitive usability. The exterior is finished in a luxurious and mysterious style that is achieved through the use of gradation colors on both the front and back panels along with high gloss materials that convey a sense of depth.
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Touch Sub LCD shows a small number of buttons optimized for each phone feature and the corresponding screen, so that the user can operate them easily. Unnecessary buttons have been removed to enhance usability. 8 different menu themes make the most of the dual screen, adding to the individuality of the phone's exterior design. Animations move across the main and sub screens providing the user with unexpected fun and excitement.
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The web-pad style DP39 is an electronic tablet during normal use and a portable DVD player for on the go. It was designed to be easily positioned and carried, able to perform both functions.
An efficient electronic tablet requires a simple front and a conveniently-positioned memory slot; an effective portable DVD player requires good grip and a range of well-placed buttons. The front has a minimal display and 5-way button points while the main keys and memory slot are on the side. The function keys are on the back, at the top, achieving convenient operation and improving the product's frontal streamline design.
The front display open loader method is debuted, producing the maximum slimline effect. Also, the back of the device curves around, providing better grip for use in a moving vehicle.
The discreet high-capacity battery stand increases stability and allows easy adjustment of the display angle.
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An LCD monitor combining the most up-to-date technology with user-friendly features. With its attractive and charming design, combined with convenient and user-sensitive features, this product gives the user an inspirational experience.
The monitor stand maximizes space, and the transparent bottom PC reduces production costs. It also appears that the display is floating on the desktop.
The distinctive one-dimensional LG monitor power button now has an improved design, giving a more three-dimensional visual effect, better representing dew on a leaf.
When the power button is pressed, it lights up softly and gradually, synchronized with the LED stand light, and is almost as if the user is interacting with an organic being.
As the product is powered on, the signal cable status and other interface environments are no longer mere rectangles, but are living shapes. The internal environments, like the external, are designed to appeal to the user's senses.
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The product was designed to look like a diary to emphasize the concept of the Franklin Planner phone. The rear side is decorated with metal-crafted buckles to take on the appearance of a diary. The serration pattern on the side represents the side of a diary. The front side offers a simple sleek design using DOP. The serration pattern featured on the side and the leather material used on the rear side also provide greater and more stable grip. By utilizing a finish and materials which replace expensive and hard-to-process real materials, a luxurious and refined look was maximized at low cost. Further eco-friendly finishing was realized by applying a water-soluble urethane coating to the leather pattern.
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A trendy, simplistic design and a large 2.2-inch display draws the consumer in immediately. The LG-SH240's fluorescent neon keypad and the metallic body combine to produce a luxurious feel. Only the minimum and most essential buttons are used, all efficiently laid out for simple and easy operation from the front. This eliminates the need for any awkward buttons on the side. The robust and shiny metallic surface is balanced out by the contrasting soft touch of rubber. The softly glowing green LED light and the reflections from the metallic and rubber components compliment each other.
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The key design objective for the Virgo was to develop a convenient and easy-to-use interface. As a result, a new logical UI was developed with digital and physical elements. Information can be accessed through the large 3.0-inch QVGA LCD, and the touch screen feature allows easy access to various functions. In addition, any difficulties or limitations of the touch sensor have been compensated for by providing a slide type numeric keypad. A navigating knob on the back of the device is for users who prefer to operate manually. The Virgo rotating dial-knob can access all the features. This combination of physical operation and cutting-edge touch sensor technology has created an entirely new easy-to-use handset UI. The Virgo is made of aluminum, a highly durable and easily recyclable material, and any decoration is kept to a minimum, giving an elegant and streamlined look that will never look out-of-date.
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This design, combining new materials and touch technology, uses high-tech materials which are light and highly shock-resistant, using the concept of 'Style that lasts'. It has a slim size and high degree of functionality even with a 5-megapixel camera. The high-strength and tough tempered glass, is coupled with a touch sensor to meet the technical requirements of the design.The front design of a slide type adopts a touch input method to keep the product beautiful and clean, but also provides accurate use-feedback through vibration and neon lighting.
The tempered glass, which is resistant to scratches, will continue to satisfy users for a long time due to its excellent durability. The battery cover is made of carbon material, a first for a mobile phone, giving a flat, luxurious feeling with an ultra slim appearance.
The third model of the Black Label Series is suitable for users who value style, beauty and personality.
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42LG60 is the world's slimmest LCD TV (top width: 1.8"). The idea behind this design was to express a stunning 360-degree panorama unlike any other standard TV. This was achieved by strengthening the formative characteristics that occupy the TV while it is not in use. One of the special characteristics is its clean, no-frills design. It is designed to give the user the experience of being at the cinema, creating an entirely different appearance when the stand is removed. The black frame draws your attention to the screen and the powerful invisible speaker (a speaker that has no holes in the front) built into the bottom of the device accentuates its technical superiority. The second special feature is the dramatic startup sound, which is different from the existing sound during startup, as well as the open-hole LED design that represents the LG logo. The idea is to complete the design by bringing the user's environment through the translucent circle.
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"Art Slim610", a semi built-in refrigerator with the standard 610 mm depth. Simplified lines, panel areas, and unified home bar patterns & materials create luxury. A wide and simple design, based on customer requirements. Tempered glass and AL materials make for easy maintenance. Utilizes stylish "Emotional LED lighting".
This new-look third Art SXS refrigerator combines the etching technique on STS with Swarovski, appealing to anyone pursing freshness and quality.
Improved usability with a one-touch open soft home bar. The home bar conveniently provides ice; without opening the door.
Power consumption is reduced with the eco-friendly 3rd-generation linear compressor. The inclusion of the 'Save Cooling' system provides optimal air, temperature and moisture conditions for food storage. This produces a 99% vacuum-sealed organic vegetable compartment, preventing oxidation.
A design by the artist Ha Sang Rim has been added — adding a unique personal value to the fridge. The handle-edges are chamfered, improving safety.
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A premium air cleaner targeted at the Korean market with a minimalist design on the front glass panel and a separate top control and display.
The image is modern and stylish image, and has a thin aluminum trim and Swarovski crystals.
The internal filter case is self-cleaning, and spray paints are not used, in response to environmental and recycling issues.
It has ABS, enforced glass and aluminum.
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A simple overall look. Different to other brand's vacuum cleaners. Designed to appeal to customers by optimizing its premium image. The overall shape has been carefully designed to achieve a solid circular shape. A vertical handle offers optimized usability and its texture offers additional style. It has a dust bag sliding shape on the frontal area where usability is optimized and the rear filter area offers visual appeal.
With dust compressing technology, the dust capacity is 3–5 times that of existing cleaners. For users' convenience, the dust bag is designed to be handled easily using one hand. The system cover is designed so that the motor pre-filter and system can be easily cleaned when experiencing trouble with the cleaner, and unnecessary dust bags can be removed. It provides users with a healthier environment by applying a compressed dust removing function to prevent dust spreading.
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Designed especially for customers in North America, who prefer a large-capacity washer, this product introduces a new square shape door design. This new feature makes the unit look bigger, providing clear differentiation and a new image. In addition, from the universal design perspective, this product adopts the optimum control pad angle to enable convenient control. Similarly, the mechanism that allows the washer to be placed on the pedestal reduces back-bending when loading laundry. This improves convenience, and the wide door-opening mechanism also allows easy loading/unloading of laundry, increasing usability. The product also adopts customizable settings for washing, and a wide LCD allowing easy user control and identification. In addition, the 4.5 cu.ft. washer capacity reduces washing time and power consumption dramatically.
With the release of this product, LG expects to reinforce its current brand image and maintain its position as the leader in the North American market.
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Stainless steel has been used for the product's external surface to highlight the power of the washer and its simple design emphasizes a sense of roundness, while also highlighting the contrast between hard and soft. The washer is mounted on a stand to reduce unnecessary bending and it has a wide display so that users can check the washing status easily. The sequence display format maximizes the machine's usability and the use of both letters and pictures also maximizes intuitive recognition.
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The Notebook_R510 features a character resembling a martini glass and a 'rear case gradation pattern'. A rounded style and low-tier hinge were adopted to apply IMR.
The hinge adds individuality. Engraved dots are applied to the touch pad zone, and the white/silver IMR is applied to the key deck, creating a sleek image. A no-spray method and an IMR post-processing technique are used to create an outstanding image, a clean look and save costs.
A digital web camera with 1,300,000 pixels is available, to suit any multimedia user's desires. A touch pad dot prevents malfunction; and rich user scenes are supported. Adopts the 180-degree open-hinge structure to prevent opening damage, ensuring a stable view angle.
The ODD weight saver enhances portability by reducing weight. The plating of environmentally-harmful materials is prohibited.
The vent design has been utilized, using the fan function to increase energy efficiency. The green notebook satisfies the EU RoHS (Restriction of Hazardous Substances) requirements (Pb-free solder cream technique is used.)
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The design of the PC12 was approached differently to that of the traditional audio format. The design makes it clear that a stereo is not just an electronic device but an interior object that has the ability to influence the user's emotions. If the purpose of the existing stereo is to generate sound, the purpose of the PC12 is to generate both sound and light. The face of the stereo includes a special mood lighting display when it is off, but the lighting dims when the music plays, making it appear to be interacting with the user's environment. This sensitive lighting has three different modes in addition to the "Off" mode. The product's control functions are hidden and only the necessary features are practically and conveniently arranged to reduce the need to read an instruction manual.
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This product is an ultra lightweight USB which can be used as a mobile accessory, like a key holder.
The design concept is small and light and this is achieved with a COB chip. The front mirror also adds an additional function. The value of the USB is that it is not only for data storage but is also a unique mobile accessory.
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The DVD Player DP47 includes improved usability with convenient display area button arrangement, while giving the best possible visibility on the screen. Designed to appear as slim as possible with complimenting usage of curved shapes, materials, and color contrast. Round edges provide a friendly and soft feel. The solid look is maximized with naturally-blending curved lines applied to the body, top cover and DVD loader. To minimize the size of the hinge, the hinge area has been separately processed to maintain an overall slim shape. For easy use of the buttons when the unit is running or being opened, function buttons are placed on the display area. Compared to the existing 2008 models, usability is greatly improved. As the product's users are typically youngsters, the soft-feel design and curved shape is not only a fun design but is also a safety feature.
The finish was applied to create maximum quality with low material cost
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This home theater system produces powerful and clear sound. The standard speaker unit has been replaced by a parabola unit, and a dome tweeter with treble sound offers 1000 W of optimum sound quality. Unlike traditional box-type designs, the sleek curves of the speakers result in a unique "Objet d'art" image that consumers will treasure for years to come. The hi-gloss black & chrome contrast and the accented red color add to the product's simple and clean image. The two-way positioning of the main set (vertical stand & desktop) together with the speaker's arc silhouette creates a new identity for the home theater, as an "Objet d'art" that consumers will want to show off. The intuitive touch control, positioned on the front of the vertical main set (receiver) increases its usability and convenience.
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Targeting pursuers of sensitivity and style, the compact inner slide slim feature and metal gradation are combined to create a sleek and stylish GUI. The product uses unique visual interaction between LCD and LED by using animation display touch. This product displays LG's advanced touch technology. It also achieves delivery of faster and more accurate information through dynamic interaction between the main LCD and touchpad. In addition, optimized visual interactive animation for each scene used provides users with fun and greater usability. Its battery life is increased through automatic LED brightness adjustment with an auto luminance sensor. In addition, convenience has also increased through an automatic illumination adjustment function that changes light intensity according to the brightness of the surrounding environment.
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The Cube DTV Interface is a user-friendly interface. The world's first grid-type home menu presents complex DTV features simply and intuitively. Fonts are larger and the welcoming screen design has re-imagined the conventional digital TV interface. The Cube Interface's innovative preview images highlight the merits of the Time Machine TV (with a built-in hard disk). Fun preview images at the bottom of the screen allow the user to move to a specific point in time while watching live or pre-recorded programs. The old conventional text-and-symbol interfaces have evolved into this image-using interface. To improve location, preview images are also displayed for recorded programs. A specific image can also be selected to start play from that point. The daunting complexity of timed recording has been simplified by incorporating a user-sensitive analog calendar feature. The Cube Interface is a trend-setter, based on user-insight, innovative ideas, and intuitive screen designs.
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