Global Sponsorship
Partnership of LG and F1™
In January 2009, LG Electronics (LG) became A Global Partner of Formula 1™ and A Technology Partner of Formula 1™ in a multi-year deal with the most popular motor racing series in the world. LG has found a partner in Formula One ™ that reflects the technologically driven and emotionally powerful interaction that happens between consumers and consumer electronics today.
Formula One™ represents the peak of technological innovation and style, which is also a key vision of the LG Electronics brand. LG strives to develop stylish technology that excites human emotion around the world and Formula One™ does the same, with millions of fans tuning in to watch the many races that are held globally each year (17 in 2009). LG and Formula One™ are both truly global brands and for LG, Formula One ™ is the perfect platform for communicating the brand to a global audience.
As part of the top level association between LG and Formula One™, LG acquires exclusive designations and marketing rights as the official Consumer Electronics, Mobile Phone and Data Processor of this global sporting event.
As the Official Data Processor of Formula 1™ LG is identified and credited on the official live timing service at Formula One™ events and in the associated timing and data TV graphics. They also enjoy a comprehensive package of premium marketing rights worldwide in association with the Formula 1™ brand, allowing markets to activate the sponsorship on a local level in both race and non race countries.
Formula One™, which began in 1950, is the world’s most prestigious motor racing Competition and is the world’s most popular annual sporting series. In 2008 it was watched by over 600 million unique television viewers from 188 territories.
The 2009 FIA Formula One World Championship™ which began in March, spans nine months and will be contested by ten Formula One™ teams. It will be staged over 17 races in 16 countries across five continents.
Formula One Administration Limited, a subsidiary of the Formula One group, was founded by CEO Bernie Ecclestone and holds the exclusive commercial rights to the FIA Formula One World Championship™.
For more information on Formula One™ visit Formula1.com.
The F1 FORMULA 1 logo, F1, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related logos are trademarks of Formula One Licensing BV, a Formula One group company. All rights reserved.
