James N. Shad
Mr. James N. Shad was appointed Chief Go-to-Marktet Officer in June, 2008. He is responsible for developing and installing best-in-class customer and shopper practices at LG electronics.
Mr. Shad brings to LGE 29 years of experience in consumer products management at Procter and Gamble and Novartis Consumer Health. As Chief Customer Officer for Novartis Consumer Health, he redesigned the company's customer structure and practices, leading to unprecedented growth. At Procter and Gamble, he developed numerous customer and market strategy innovations leading to record sales, profits and industry recognition. Here he rose through the sales function and Market Strategy organizations to Director of Market Strategy and Planning for the North American Paper Business.
Mr. Shad is married and has two children. In his leisure time he enjoys golf, fishing and jogging.
He received his undergraduate business degree in finance from the University of Georgia in 1979.
