| LG's 'Life's 2 Good' promotion offers bonus 23-inch Full HD LCD TV | |||||||||||||||||
| Sydney, Australia, 28 October 2009 - LG Electronics (LG), a global leader and technology innovator in consumer electronics, today launched its competitive 'Life's 2 Good' consumer promotion in Australia. From today, customers who purchase a selected product from LG's premium TV & Fridge range will be eligible to claim a bonus 23-inch Full HD LCD TV valued at $899. | |||||||||||||||||
| The first 20,000 valid claims from the purchase of a participating LG Full HD TV will be eligible for a 23-inch Full HD LCD bonus TV. The first 7,000 valid claims from the purchase of a participating LG French Door or Side by Side Fridge will be eligible for a 23 inch Full HD LCD Bonus. | |||||||||||||||||
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| Customers who purchase a participating LG Full HD TV, will be able to go online to register their claim at www.lge.com.au/promotion/bonuslcdtv | Customers who purchase a participating LG French Door or Side by Side fridge can go on-line to register their claim at www.lge.com.au/promotion/fridgebonuslcdtv | ||||||||||||||||
| Once registered, customers will receive a personalised URL, enabling them to track their claim through the validation and fulfilment process. They will also receive email updates each time their claim status changes. | |||||||||||||||||
| Both websites will also have a live counter to specify how many of the Bonus LG Full HD TV's are left. | |||||||||||||||||
| "LG's premium products already enhance consumer's lives with their combination of stylish design and smart technology," said David Brand, Marketing Director, LG Electronics Australia. "This new promotion is another example of how LG is helping to make Life Good for its customers and retailers in the lead up to Christmas by giving them the chance to purchase one premium product and to experience the benefits of another for free." | |||||||||||||||||
| The bonus 23-inch Full HD LCD TV features 1920 x 1080 Pixel Resolution, 50,000:1 Dynamic Contrast Ratio, and multiple Picture Modes. | |||||||||||||||||
| The promotion will run from today until December 31st 2009, and all claims must be received by 16th January 2010. | |||||||||||||||||
| The participating range of products for the 'Life's 2 Good' promotion is as follows: | |||||||||||||||||
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| For more information please visit the LG website at www.lge.com.au or call 1300 LG CARE (1300 542 273) for stockists. | |||||||||||||||||
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com. |
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About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players and video products for the consumer and professional markets. LG's product areas include LCD and plasma televisions, home theater systems, Blu-ray disc players, audio components and video players, and plasma display panels, among others. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience. |
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| For further information, images or to organise an interview please contact: | |||||||||||||||||
| Alexandra Churcher, Burson-Marsteller Tel: 02 9928 1585 (direct) Mob: 0403 021 284 Email: alex.churcher@bm.com Fax: 02 9928 1557 |
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| Charlotte Ferrand, Burson-Marsteller Tel: 02 9928 1579 (direct) Mob: 0406 578 771 Email: charlotte.ferrand@bm.com Fax: 02 9928 1557 |
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| Distributed on behalf of LG Electronics Australia Pty Ltd. 2 Wonderland Drive, Eastern Creek NSW 2766. Phone: (02) 8805 4000 |
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