What You Need to Know about Optical Storage

The LG Design Philosophy for Optical Storage

Design plays a critical role in harmonising technology and human needs. In an effort to predict emerging needs and deliver innovative products to the public, LG has developed a comprehensive design philosophy that boils down to four basic elements: concept, style, interface, and finish.

Designing for the Future

At the LG Life Soft Research Lab, established almost 20 years ago, researchers, designers, and trend scouts work to predict the future by examining and identifying consumer desires; observing the public's interest in products; and developing design concepts and solutions based on this research.

This is how LG stays one step ahead of the game—we’re always working on products for the future. Our research is focused not only on new products and technological trends, but also on understanding customer and market behaviour.

Optical Storage Design

Since 1998, LG has been the number one brand in optical disc storage products—that’s 10 consecutive years! We are the largest manufacturer and OEM supplier of optical storage drives, such as Super-Multi RW, CD-RW, and DVD-ROM. The introduction of our newest Super Multi Blue series reaffirms our position as the global leader in optical storage. At 6x write speed, the Super-Multi Blue offers the world's fastest BD-R read-and-write speed, and a storage capacity of up to 50 GB. Super Multi Blue is compatible with Blu-ray, HD DVD, DVD, and CD formats, offering our consumers the freedom and flexibility to use the most cutting-edge technology on the market today.