LGE Demonstrates Home Network Technology at ‘CeBIT 2003’
LGE participates in the world’s largest multimedia and information technology exhibition CeBIT 2003, demonstrating nearly 400 products across 3 booths, totaling 1,012 sqm in size
- Attracts visitors’ attention with demo event of home networking system - Various multimedia products on display, including 60 inch PDP, 30 inch LCD and DVD-RW - State-of-the-art technology of moving image communication enabled W-CDMA phone and GSM phone introduced - 3 winners of the IF Design Award displayed in designated spot. LGE boasts strong design power.
LG Electronics participates in CeBIT 2003 (Center of Business Information Technology and Telecommunication), the world’s largest exhibition of multimedia and information technology, which is to be held in Hanover, Germany.
CeBIT 2003 will be held from Mar. 12 to Mar. 19 across a vast space of 1,012 square meter. LG Electronics will be placed in 3 booths; the DDM (Digital Display Media) booth, Information Communications booth, and Systems booth. A variety of state-of-the art products, such as the home networking system, WCDMA, GSM/GPRS terminals, network equipment, PDP, and LCD TV will be on display.
The largest booth of LG Electronics will be the DDM booth. The booth will show a living room in the future, completely connected for home networking. The home networking system is becoming the center of attention as the future business of the electronics industry. The DDM booth will show a preview of the convenient lifestyle of the future.
The theme of the Information Communications booth will be the GSM-GPRS/WCDMA dual mobile phone, LGE’s 3rd Generation handset. With this handset, the European 2G and 3G asynchronous service will be compatible. The mobile handset will lead the state-of-the art mobile multimedia environment.
This handset is equipped with a 2.2 inch, 260,000 color, large TFT-LCD screen and a high performance 300,000 VGA camera. It supports 3G high-speed data services, such as moving image communication, Video on Demand, and Multimedia Messaging Service. It also features diverse photographic functions such as zooming and continuous filming.
Apart from the booths, LG Electronics will display its 3 hit products at the IF Association Booth, which is located at the center of the Exhibition Hall. The products are the cdma2000 1x color mobile handset (model: LG-KP6100), the 23 inch Flatron Wide LCD monitor (model: FlatronL2320A), and the removable room air conditioning system (model:S-087CDR/LS-107 CDR), which are all winners of the ‘IF Design Award’, Europe’s most respected design award,. The IF Association will get the award on the opening day of the exhibition.
CeBIT is a global exhibition of IT and Telecom which held each year under the slogan “Get the Spirit of Tomorrow.” Each year, roughly 8,000 companies across 62 countries participate in this grand exhibition and nearly 700,000 spectators visit the show. Korea is the 5th largest participant following Germany, Taiwan, the US, and the UK.
“CeBIT is the largest exhibition visited by not only Europeans, but also by companies, visitors, and buyers from all over the world. It is an opportunity for participating companies to showcase their technology. During the exhibition, numerous deals are reached as well. Thus, it is also an important opportunity to maximize companies’ annual revenues.” Says Mr. Won-Dae Kim, head of the LGE local corporation in Germany (LGEDG).
He also adds, “After the successful hosting of the FIFA World Cup Korea/Japan, Korea is now better known as an IT Superpower. LG Electronics aims to capitalize on this opportunity to raise its global awareness and sales.
■ Digital Display & Media
At the 645 sqm DDM booth, a home network demo will be on performed to demonstrate major digital display and media products. The theme of this booth is ’Digital Leader.’ The booth is decorated so as to inspire the spectators with the convenience and entertainment that digital products provide. Events to support this theme will also be held.
The demo stage is set up in the form of a future living room, so that home networking features can be shown to the public. Home networking is the center of attention as the future of electronics business.
LG HomNet is a networking system that connects household appliances via LnCP (Living network Control Protocol), a protocol developed internally by LGE. LG HomNet allows total control over the household appliances including the refrigerator and TV, as well as cell phones and desktop computers.
LG Electronics’ Home Network system uses the internally developed protocol, LnCP(Living network Control Protocol), and does not require a separate line for home networking. High speed internet enables basic functions such as web-surfing and email services, as well as home shopping, and interactive TV, as the system receives the TV program data real time.
The system can also be linked to a home theater, so that lighting is automatically adjusted and music effects are enabled while one enjoys a movie. It will provide a truly intelligent home cinema environment.
LG Electronics plans to demonstrate the various home network functions real time at CeBIT 2003.
Other products on display will be the 42 inch, 50 inch, and 60 inch PDP, boasting the ultra high definition of 1000:1, and high resolution, and the winner of the IF Design Award, FLATRON LCD monitor. A PDP Tower made with twelve 50 inch PDPs arranged in a spiral form, and a monitor sculpture made with twenty six 30inch FLATRON LCD monitors will add a touch of art to the booth.
LG Electronics will also feature its Smart Display (Mira Monitor) in the Microsoft Smart Display booth, as a partner of Microsoft. LGE has partnerships with German companies Conrac and Adpro to implement localized marketing for the various PDP applications.
◆ Major Products on Display at the DDM Booth - Size : 645sqm - Concept : Digital Leader - Major Products *Home networking system (DTV, internet, household appliances) *PDP : 60”, 50”, 42”, 40” *LCD TV : 30”W, 20”, 17”, 15”, 13” *LCD projector, DLP projection TV, LCD projection TV *LCD monitor: smart display, 30”W, 23”W, 19”, 18”, 17”, 15” *WIRELESS DVD HOME THEATER *Portable combo drive, DVD recorder, CD-RW, CD-ROM, DVD-ROM
■ Information Communications Booth A visit to the 268 sqm booth set up under the concept ‘Expression Completed’ will entertain the eyes with a plethora of mobile handsets. The asynchronous dual band W-CDMA handset (U8100) will work in either a GSM/GPRS or W-CDMA environment. Those that like ‘petite’ machines will be happy to see the GPRS color mobile phone (G-7020) that comes in a compact size.
LGE’s core product for this booth will be the W-CDMA (UMTS) handset that supports moving image communication. With this handset, LGE aims to join the ranks of world leading handset makers in the asynchronous IMT-2000 field, which is expected to take up 80% of the world mobile communications market. New state-of-the art GSM/GPRS products targeting the overseas markets will also be on display.
LG Electronics is inching its way into the Germany, the host of CeBIT 2003, and other parts of Europe. It intends to heighten the brand image of LG with a diversified marketing strategy.
Along with the GSM product, LGE will showcase the digital camera phone (LG-SV110, LG-KV1100). This phone comes equipped with a filming capability and the response to it in Korea has been explosive. There is also the camcorder style VOD phone (LG-KH5000) which features a 270 degree rotating LCD panel. In addition to these products made for the domestic market, products exclusively made for the overseas markets, such as the Tri-mode mobile phone will be on display as well. Demonstrations will also be available.
◆ Major Products on Display at the Information Communications Booth - Size : 268sqm - Concept : ‘Expression Completed’ - Major Products : + Color Phone (CDMA / GSM) + Camera Phone (CDMA / GSM) + 4 Gray (GSM) + GSM Line Up + Global Line Up (Handsets for Korean market and overseas markets)
■ Systems Booth The Systems booth will not be the ordinary booth displaying mass produced products. This year’s LGE Systems booth is centered on solutions developed based on the needs of a corporation. In an attempt to activate the IT communications device market, the Corporate Communications Business Division participates in this exhibition with a booth dedicated to business communication.
LGE will display the VoIP Access Gateway system, which supports the various communication functions, such as the telephone and fax, over the internet. Also on display will be items that demonstrate a strong position in the European market, such as the IP-based state-of-the-art key phone system (IP-KTS) and private branch exchange (NCS-100).
The Corporate Communications Business Division of LGE has invited major communications companies and European business counterparts to brief them on current trends in the network equipment technology. This has helped raise LGE’s global image as a maker of corporate communications devices.
LGE aims to publicize the technological excellence of ‘LG’ and raise the brand image of LG by competing with the world’s leading businesses.
◆ Major Products on Display - Size : 99 sqm - Concept : “Total Enterprise Biz communications solution provider” - Major Products : + Telephone system (LDK-24,100,300) + IP Telephone system (LIK-100, NCS-100) + VoIP product (AX series, IP phone, Gatekeeper) + Unified messaging (LUM 24-IP) + Hotel Internet access system + PC application (PC attendant, office CTI, Virtual phone)
- Display Themes + Converged SOHO Communications (LDK-24) + Pure IP Telephone System (LIK-100) + Enterprise Communications (LDK networking, UMS) + Broadband Hotel Internet Access (UMS, ezCon) + Private VoIP Network Solution (AX-400, AX-VQ, AX-1100)
