LG Electronics - Leading Benefactor of IT World Cup
- LGE fully leveraged its sponsorship of the opening ceremony of 2002 FIFA World Cup as effective promotional venue for its cutting-edge IT products such as IMT-2000 handsets, TFT-LCD TVs, and others - LGE's IMT-2000 handset selected as "Hot News" item in the recent issue of Fortune magazine of the U.S. - LGE's W-CDMA IMT-2000 handset used for global roaming demonstration between KTICOM of Korea and J-Phone of Japan to affirm LGE's position as the leader of W-CDMA IMT-2000 technology.
LG Electronics is being identified as the benefactor of World Cup PR in advanced IT products. Cutting-edge IT products of LGE have enjoyed worldwide exposure and recognition for their quality leadership during the 2002 World Cup period.
At the World Cup Opening Ceremony IT Performance that signaled the opening of the World Cup events at the Seoul World Cup Stadium on May 31, LGE's latest W-CDMA IMT-2000 handset was used for video call demonstration and its latest display products including PDP and TFT-LCD TVs were used for Digital Image Performance to boast LGE's strength in the best of breed IT technology to the world.
At the IT Performance, organized as part of the opening ceremony of the 2002 FIFA World Cup Korea/Japan™ , LGE provided total 450 million won worth of advanced IT products including W-CDMA IMT-2000 handsets (130 phones), TFT-LCD TV (15 inch/ 350 sets), and DVD players (20 units) to promote the image of a globally leading "IT Korea," leaving an indelible mark about the sophisticated technologies offered by LGE to the world.
In particular, in the pre-opening ceremony, 15 performers with W-CDMA IMT-2000 handsets (Model: LG-K8000) went into the audience to relay the excitement and fun of the opening of the World Cup to TVs around the world with the help of LGE's advanced technology. Ten performers with IMT-2000 handsets who came down from the stadium's ceiling to the stadium ground and to the audience on a rope boosted the party mood and excitement a notch higher through their performance combined with samulnori (Korean traditional folk music and dance) models.
At the Digital Image Performance, LGE's cutting-edge TFT-LCD TV was also used for comical and happy faces of the digital clown representing the free spirit of the cultural performances at the opening ceremony, acting as the visual communicator of the main message of the cultural event.
Such strong exposure and successful usage of LGE products has also resulted in LGE's IT technological strength being chosen as Hot News by the latest issue of well-known Fortune magazine of the U.S. (June 24).
According to Fortune, LGE enhanced the excitement of the World Cup opening ceremony "with successful usage of its IMT-2000 handsets for fabulous demonstration for the soccer fans around the world."
Hot News items in each issue of Fortune are those as selected by the magazine to be most successful and attention grabbing in the world for the last 2 weeks. And demonstrations using LGE's IMT-2000 handsets at the World Cup opening ceremony was chosen as one of those Hot News item this time.
At the same time, KTICOM of Korea and J-Phone of Japan used LGE's W-CDMA IMT-2000 handsets on June 26 for the world's first successful demonstration of Korea-Japan international video roaming call.
With usage of LGE's W-CDMA IMT-2000 handset (Model: LG-K8000) and system at the demonstration, LGE's W-CDMA technology gained worldwide recognition for its leading-edge technological strength and full inter-operability with equipment from overseas operators as proven in the demonstration will increased chance for international advance of LGE products.
LGE was able to show its world class IT technology during the 2002 FIFA World Cup™ to enhance LG's international brand recognition. To further enhance international exposure of the LG brand in not only Asia such as China and Japan, but also in Europe and North America, LGE plans to focus on promoting its world class products.
