To develop design-oriented products and provide differentiated values that will captivate customers, LG Electronics has been implementing "design management."
"Design management" means captivating customers.
The "design management" strategy supports the design oriented development of all products and services.
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Every member of the LG Electronics management team, including the CEO, predicted that design could be combined with cutting-edge technologies in order to drastically change the way we live, thereby playing a pivotal role in creating new cultural paths. As the first Korean company to introduce the concept of industrial design in 1958, it was only logical that LG Electronics should define design as one of its four core skills in 1999, eventually announcing its "design management" strategy in 2006. The grand vision incorporates the company's dream of changing the way people live through design and maximizing the company's brand value.
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The company's management personnel ensure that "design is not simply the outward appearance of products that users see and feel, but also the cultural expression of an era that defines and guides people's lives." The company, therefore, is determined to expand investments in order to create an environment in which it can develop all of its products and services with a focus on truly creative designs. Shedding past technology-oriented designs, LG Electronics has formed a "Cross-Functional Team" composed of product planning, design, marketing, and other departments, whose task is to focus on design issues resulting from the initial product development stage. All these efforts signify the company's deep commitment to ensuring distinctive product concepts that provide customers with the best value and the most attractive designs.
LG Electronics is not only making a great leap toward the design-oriented development of products and services, but is also working hard to visualize its management philosophies and corporate spirit through design. In fact, LG Electronics uses design as a management resource to enhance its corporate brand in a variety of fields, such as product advertising, publicity, store displays, and services.
