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[Best of the Best] PRADA Phone by LG (KE850)
Simple display with no obvious keypad. The KE850 clearly differentiates itself from the existing products on the market. By touching the 3" LCD screen with your finger, you are able to operate the phone simply by touching the screen. A leather case is available to complement the luxury color and feel of the phone. Double injection technology has been used for the display along with glass fiber to reinforce the strength. The environmentally friendly process is achieved by minimizing the number of parts through simple, clean production. ++3CR, not ++6CR is used in the exterior instead of Nickel. Injury is prevented thanks to its rounded edges.  Go to product
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Shine: Real Metal Slide Phone (KE970)
By using stainless steel for the entire exterior of the phone, the fundamental weakness has been solved. To improve the performance of the aerial, the "Tango" algorithm has been developed and innovative laser trabeculoplasty technology used. Stainless steel creates a stylish image that could never be achieved through spraying and coating. By using a 360 degree wheel type with 4 direction multi keys for the first time in a sliding phone, the user's convenience and space efficiency are maximized. For the digital camera, a simple, smoother appearance has been created at the back to minimize the sharp edges. The mobile phone represents its user and is seen as a key form of communication with others in this revolutionary world. People experience some of the best times of their life by communicating. It is only natural then that we should create a mobile phone that is capable of connecting these happy moments. The phone has a mirror effect thanks to the LCD display. The characteristics of metal, such as "shiny" and "glossy" are increased by adding the mirror-like function to this basic telecommunications tool.  Go to product
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Shine: Real Metal Bar Phone (KE770)
Ultra-Slim Design (9.9 mm). By using stainless steel for the entire exterior of the phone, the fundamental weakness has been solved. Along with the durability of the material, stainless steel creates a stylish image that differentiates itself from other such products and which could never be achieved through spraying and coating. Its stability and comfort is enhanced by the phone's flat design with no protruding parts. The mobile phone represents its user and is seen as a key form of communication with others in this revolutionary world. People experience some of the best times of their life by communicating. Therefore, a communication device that is capable of connecting these happy moments has been designed in the shape of this shiny precious object. Environmentally friendly ++3CR is used for the exterior rather than the harmful ++6CR. All functions can be understood without needing to refer to a user's manual, as all functions, including the LCD, are specifically placed on the front. The digital camera concept enables the user to take pictures easily.
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'HERO' Phone (KU580)
The first mobile phone with landscape display that is suitable for music and movies. It conveys a stylish image by eliminating complex key partitions, emphasizing the round MOD key on the simple front display and adding touch-sensitive keys to its fresh new look. The user can access music content without opening the sliding phone, and when being used as a phone, the slide module operates gently with a single touch. A mobile phone that is designed for one-handed operation. Appropriate rounded shape provides users with a comfortable grip. Music-dedicated hot key provides quick access to the music mode and users can easily switch back to the phone function. Separate soft keys guide users to the menu mode and the GUI pictograms facilitate use. An environmentally friendly method was used to finish off the external parts rather than nickel and chrome. To protect the surface from scratches, durability is further increased through a UV coating. The user can customize their own background according to personal choice..
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Washer & Dryer with Ultimate Control (WM2496HWM & DLE9577WM)
To provide optimum convenience for washing machine users, LG has created a control panel that can be switched from the top to the bottom. This user-oriented idea allows you to place the washer and dryer side by side or on top of each other, while retaining easy access to the control panel. By using steel and ABS injection with excellent spray finishing, the designers were able to improve the product durability. The unique and simple shape enhances the product and, for built-in solutions, allows for a perfect match with the surrounding interior.
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Signalight Dishwasher (LD6310TB)
The dotted process indicator enhances the minimalist design. The user can identify the process from a distance by observing the number of lighted LEDs. If one LED is on, this indicates that the dishes are being washed. If two LEDs are on, this indicates that the machine is rinsing the dishes. If three LEDs are on, this indicates that they are being dried. If four LEDs are on, this indicates that the dishes have been washed. The sliding rack helps the user to load and unload the dishes and the upper rack makes it easy to accommodate the larger dishes. The interior light helps the user to operate the dishwasher in the dark. The control knob has a soft-push key to facilitate operation and the color of the control light is red. As a result, it has a simple and yet stylish appearance. The machine operates with low water and energy consumption combined with high performance. The low noise level is a part of the machine's environmentally friendly appeal and is also necessary to create a top quality product. Standard models are made of highly durable steel and ABS and premium models have a high-gloss coating for greater visual effect. It is designed to fit in well with other kitchen appliances and the general interior design of your home. It is the perfect example of how built-in kitchen appliances can provide an overall sophisticated finish to a home.
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Lightwave Oven (MP-9297MLC)
With its glass door and glass touch control, this product is stylish and easy to clean. The main keys are grouped with symbols for ease of recognition by the user. The user guide also contains easy to follow instructions. The product has a compact exterior and powerful SolarDOM functions, using sunlight for cooking purposes. The appearance of the product is designed to fit in with the interior design of your home or your kitchen appliances. The packaging can be recycled and all parts have "Recycle" symbols on to show that they can be reused.
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23L Round Cavity, One-Door, Glass-Touch Microwave Oven
(MW-237SKS)
Includes "One Door Concept" at the front with a glass door creating a stylish appearance. Unlike the majority of products, the cavity is a circular design for the uniform heating of its contents as well as for easy cleaning. For improved usability and style, all buttons have been replaced with "touch glass, back-lit sensors". In addition, the main functions are operated using keys with self-explanatory pictures. The striped effect on the glass panel provides a unique design as well as protection against the hazardous microwaves. Bearing in mind the design of the most common kitchen interiors and kitchen appliances, models are available in white, black, and Stainless Steel.
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Vacuum Cleaner (V-KC902HT)
This product prevents dust from scattering when emptying the dust by means of its dust suction function and dust compression function. It has a multilevel filtering system with a cord-reel button that is easily operated by foot. It is light and the gripping power is enhanced by using the vertical handle on the main body. The duster is located at the front so that the machine's capacity is visible and the nozzle is designed to look slimmer, making it effective to use. Users can conveniently change the carpet/floor function with their feet. The control panel is displayed on the outside for the user's convenience. Soft Wheel prevents scratches while cleaning, reduces noise and protects the furniture thanks to its soft bumper. The internal structure is not covered. This demonstrates the robustness of the product and is also intended to make things easier for the user to operate.  Go to product
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European-Style, Side-by-Side Refrigerator (GW-P227XTMA)
The simple and robust design is supported by its flush exterior. By incorporating the drawers in with the freezer, customers are able to store frozen food easily and keep their freezer clean and well organized. This product has a water dispenser with a slide-out function. The freezer area has increased capacity thanks to its integrated automatic icemaker. It has achieved an A+ rating for electricity consumption, and has reduced electricity usage considerably by using a linear compressor with a popular water & ice dispenser button and menu button located in the center. The touch sensor display buttons each have their own LED light and various sounds. This makes it easier for users to recognize the functions visually and audibly. The home bar has an auto-sliding, one-touch door that makes it easier to open and close. Display graphics are created using pictograms that are easy to recognize. The dispenser has been created in an espresso coffee design to emphasize its luxurious style. It has a semi built-in style, which means that it will fit in well with both kitchen furniture and by developing its outer appearance, users have a great selection to choose from. It is made from recycled plastic.
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Side-by-Side Refrigerator (R-T693GDH)
Its modern design comes from the concept of turning living space into an art gallery using home appliances. By selecting the "modern flower" motif, we were able to create a luxury pattern. We used special printing and crystals, clearly differentiating the product from existing products on the market. We used special glass printing technology to create a three dimensional effect. We also used crystals behind the glass, whereas previous technology only allowed for this at the front. Prevent water spillage from the icemaker by selecting the one-touch water pail. Allow vegetables to remain fresh and nutritious for longer. Rapid freezing at -35’C allows food to retain optimum quality. Unlike the existing home bar, this new home bar opens smoothly with a simple touch. The product is making record sales. (170% increase in sales)
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Bottom Freezer (GR-F459BTKA)
The simple image has been enhanced by its flush design. To meet the consumer's need for convenience and to minimize electricity loss, the Ice Home Bar facility has been included in the freezer. Consumers find water dispensers convenient and useful. The LED vegetable drawer has been introduced to keep products fresher for longer. The wooden wine rack introduces a sense of luxury. The handle of the twist ice tray is designed to be longer and bigger for user convenience. The smooth and stable opening/closing process enhances user convenience and there are individual rails attached to the bottom of each drawer. The setting is easy to change thanks to the smart display settings and recognition. Elements of the outer appearance are designed to blend in with a wide range of furniture. All materials used in the refrigerator are recyclable.
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Built-in type Larder and Freezer (R-A282 / F-A242)
Built-in refrigerator, where various layouts are possible, including larder and freezer. The larder has tempered glass shelves that can be adjusted to the desired height, as well as an easy dividing storage corner for snacks and an area for bottles. The freezer has a transparent drawer and fold-up shelf in which to store frozen food, also creating a clean appearance inside. Display buttons provide sound feedback when pressed for easy visual and audio recognition. Identical material is used for the buttons and display window to create a "touch sensor" look. Pictograms are used to display graphics for easy recognition. Includes reliable, strong tempered glass shelves, baskets, and drawers. Includes real wood for bottle rack to create a more rustic sense of style. The black high-gloss touch-sensor display adds to the quality feel.
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Plasma TV (50PB4)
As the DVR HDD is built-in, digital broadcasting can be recorded directly from the TV and played in HD quality without needing an external VCR or other connected device. A timer can be set to record programs (the machine is capable of recording up to 21 hours of HD or 92 hours of SD and can automatically record whatever is showing on screen). The maximum angle is secured in accordance with international safety standards to prevent the set from falling. (The tilt test has been carried out at an angle of 15 degrees). An electro-magnetic shield blocks the harmful electronic waves. Recyclable material, aluminum and steel-plated material are used for the interior and exterior. Non-spray ABS black resin is used. The design has two layers, with the separation of the front and middle cabinet. It presents an ultra-slim image in a wave form. The slim left/right and woofer speaker installation in the lower part allows clear and impressive sound quality and the speakers are hidden. swivel base Base has been designed for optimum viewing convenience and means that it is possible to adjust the equipment by 20 degrees to the left or right. Its automatic screen control function provides the best picture quality by adjusting the brightness of the screen automatically according to the surrounding light.
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LCD TV (47LY3)
The heat & cool mold technique applied to the surface of the 47LY3 results in an excellent high-gloss finish without additional spraying. With its improved external design, the 47LY3 is made from environmentally friendly parts without the six major harmful substances (Pb, Cd, Cr6+, Hg, PBB, PBDE). The speaker sheet made from PET complies with RoHS regulations and can be recycled. The simple framework and reduced number of bolts (128 to 64) make disassembly/assembly easier and encourages reuse. The swivel stand is capable of rotating 180 degrees from right to left so that users can see the screen easily wherever they are sitting. The brightness will be automatically adjusted according to the surrounding environment. Usability is improved by locating the port on the side. This is usually connected to an external device. The user guide is not necessary for cable connection.
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Fantasy Monitor (R1900R)
We have designed monitors that can interact with the user and that also provide a sense of value to the user, even at times when the monitor is switched off. We have strived for a beautiful yet simple structural design shape and also want the user to experience the LED light sensation when touching the power controls. L1900R expresses the image of "eternity" and "communication" through the open shape of its stand. When you touch the power control, the LEDs start to light up in sequence, as if a circle were being drawn in the air. When the monitor is turned on, the light intensity is automatically kept soft. We emphasized the luxurious and clean image of this monitor by reducing the design decoration to a minimum. We hid the cabling and hinges, making powerful performance possible in a simple and attractive design. We expressed the high-gloss quality by using only ABS injection, dispensing with spray.
Fantasy Monitor (R1900E)
We have designed monitors that can interact with the user and that also provide a sense of value to the user, even at times when the monitor is switched off. We have strived for a beautiful yet simple structural design shape and also want the user to experience the LED light sensation when touching the power controls. The L1900E expresses the mystery of the universe in the sophisticated flow of its hollow, circular stand, embodying the strength and nobility of a "lunar eclipse" through an LED illusion in the background. We designed the monitor so the user can easily tell whether the PC is on or not by showing the reflection of background light inside the curved stand. We hid the cabling and hinges, making powerful performance possible in a simple and attractive design. Production excludes harmful materials by adopting lead-free soldering, so that the entire printed circuit board is 100% lead free.
Fantasy Monitor (R1900J)
We have designed monitors that can interact with the user and that also provide a sense of value to the user, even at times when the monitor is switched off. We have strived for a beautiful yet simple structural design shape and also want the user to experience the LED light sensation when touching the power controls. The L1900J resembles a section of a beautiful ceramic vase and when the LED is lit, the light is distributed, providing dramatic effect as if lighting up a small stage on your desk. You can adjust the strength of the LED light to one of four different kinds of lighting when the screen is turned on. It serves as an alternative light source during the night and on standby, the soft movement of the lights gives the impression that it is still breathing. In order to adhere to maintain an environmentally friendly approach, we produced high-gloss quality using ABS injection only and no separate spray.  Go to product
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LCD Monitor (LX82)
With the application of a simple and refined new design concept, we have designed this model to maximize the slim-look characteristic of LCDs. We have applied ergonomic design by introducing straight and curved lines and have also developed a new Eagle Eye switch line. This is a new Artificial Intelligence Monitor with an emotive design, that uses a unique new hinge mechanism with a flexible moving head. We have created this unique LG model by developing the "Eagle Eye" function in the power button area. We have ensured an environmentally friendly finish by avoiding spray and have also achieved the luxurious gloss-black through ABS mold injection. From an ergonomic point of view, we have made it easy to use because of its connection and soft hinge movement. It provides clear user interface lighting.  Go to product
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Desktop PC (X820)
This design was approached with greater sensitivity than usual PCs. A blue light glows when the power is ON, reflecting on the hollow surface of each coated part and resembles the image of the morning star in the sky reflected on a lake. The experience of using this button is likened to dipping your finger into a still lake, gradually creating a calm ripple. It is an image that stimulates both the sense of sight and touch. The space utilization rate is very high due to its slim spec. The hollow and circular shape of the power button has been designed so that it is easy to push and to be recognized by the user. With a separate foot attachment, it prevents the product from falling. By installing a vent hole at the bottom, it maintains a clean external image and facilitates heat flow.
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Notebook PC (C1)
For the C1 EXPRESS DUAL, we produced a design that focused on conveniences such as portability, mobility, and usability. We created a clean top-quality image with the strong color contrast of high-gloss "Piano Black" and glossy white. The fresh and modern image has been created by using a cam-type hinge for the first time so no hook is present at the front. For the keyboard, we have created a touch-sensitive option and have produced a beautiful pattern on resin injection without spray. By applying the next generation of communication technology, Wibro service (wireless Internet Broadband), we have made it possible for you to access the Internet at any time and from anywhere. We have also achieved improved energy efficiency thanks to the vent design, which supports the fan function. Improved energy efficiency means that it can be used for longer thanks to battery miser technology and power-saving. To reduce pollution in the future, we have used lead-free processes and used tin to replace the lead, which is the culprit for much pollution when soldering various parts. (LG processes comply with EU regulations with regard to the use of harmful materials (RoHS)  Go to product
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Portable DVD Player (DP28)
Even though the actual thickness of this product is around 30 mm, it is designed to show off a slim and light appearance of around 20 mm thanks to its black color and dip function. It can be used at various angles by using its swivel hinge. In addition, the relevant buttons are displayed on the front so that users can listen to music even when the power is turned off. The product has a touch sensor and red light for the ultimate quality look. In terms of portability, it has been designed so that it can be gripped easily on the outside so that the product can be held firmly while being transported. The design should mean that all users are able to operate the buttons easily using the swivel function. The buttons are located at the front and this "Wave" angle has been designed from the beginning as the PG Portable DVD Character Line. For portable use, it includes a 3.5 hr battery that will last the length of approx. two movies. Product packages are all made from recyclable material. The package printing is also based on eco-friendly printing.
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2.1 Ch Mini Home Theater System (J10HD)
A novel new concept allows you to place the Virtual 5.1Ch Home Theater with built-in HDD in a wide variety of places. Bio-Indicate Lighting allows the user to "communicate" with the product, which reacts to user movement in the touch sensor area. The minimalist shape also lends the product a high-end audio look. STAVAX molds and resin have been applied, resulting in an elegant, high-gloss, scratch-resistant finish. Spraying has been eliminated, and thanks to increased aluminum adhesion, as opposed to conventional chrome coating, the individual elements are much easier to recycle, as each part can be easily detached. It includes a 80 GB HDD. The one-touch CD ripping function makes it possible to store music files in HDD so that users can listen to music without the CD. Multi codec technology is supported to watch movies saved on the HDD without needing additional devices. The virtual surround sound system allows users to experience 5.1 ch quality with 2.1 ch.
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DVD Micro Audio (FB162)
Breaking away from the traditional image, all buttons at the front have been changed to touch-pad buttons, creating a clean & stylish image. In order to make this simple shape more attractive to users, the device has been designed to make the product look like it is sinking in water. The speaker is completely differentiated from other products on the market. It is a speaker unit (parabola speaker unit) created using a shiny pressing manufacturing method. Frequently used buttons are grouped under symbols and buttons that are not used as often are located inside the door to minimize clutter. Instead of the traditional chrome coating, an aluminum coating is used to reduce damage to the environment. The hot and cool molding method has been used to make ABS, and is set firmly with the minimum number of pieces. A touch-sensitive interface with lighting effect has been used. The volume sensor has a circular design to emphasize the fun factor.
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DMB MP3 Player (FM36)
The FM 36 is the world's first MP3 device to incorporate a T-DMB Multi Media Device (including short video clip). The display is highlighted on the front with proportionate rectangular keys. It offers a clean and simple look through its black and white design, clear lines and simplicity in the selection of materials. The screwless back cover reflects the clean and simple design. A luxurious image is conveyed through the player’s high-gloss appearance and simplified shape. Environmentally friendly materials were used and unnecessary coating material avoided by using injection rather than a spraying technique. Visual recognition is enhanced by changing the LED colors according to the current MP3/DMB mode. Single-handed grip supports 5-way navigation. With its incorporated aerial, it is very convenient.
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Touch Screen MP3 Player (FM37)
The FM37 is the world’s first DMB MP3 player that combines an MP3 player with digital media broadcast (DMB) reception and the ability to play moving images. The smart touch screen is completely user-friendly. The keys’ soft lighting is designed to relax the user’s mind, and the soft design enhances the comfortable feeling when you hold the device in your hand. Thanks to its built-in antenna, the device’s entire exterior is smooth and features an emotive icon design.
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HDD + DVD Recorder (RH200)
This DVD recorder has been designed for the utmost convenience in any home. We have used delicate details based on its simple, slim shape to reflect the product’s value and have also tried to use its compatibility with all types of DVD products (ฑRW, ฑR) to our advantage. The black and silver contrast has a slimming effect on the product. By using injection rather than spraying techniques, we minimized harmful effects on the environment. In addition to this, we also used easy-to-recycle materials. The buttons are located on top of the product for ease of use. Previously developed products were dangerous due to their sharp steel edges, but the RH200 has been molded to make it completely user friendly. user friendly. It can be recycled as its high-gloss black material requires no spray finish and is based on the hot & cool method. Environmentally friendly alternative materials are used instead of harmful materials.   Go to product
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Portable Navigation (LAN-470)
4.3" Wide Display. The slim 17.5 mm width is achieved by using a 15 x 15 mm miniature GPS aerial. The hands-free function, movie playing function and DVB-T (DMB) receiving function are possible with Bluetooth technology. It provides improved visibility by having the NAVI, Bluetooth, SRC, and PWR hot-key text on the front cover along with the lighting. The cradle, which can be used easily in the vehicle, is included. It is firmly fixed for safety. For ease of use, especially at night, the hot key texts all light up. A touch-screen display panel facilitates the control of the Navigation or DMB function by allowing the user to physically touch the on-screen display.  Go to product
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Portable Navigation (SD460)
A DMB Navigation device with T-DMB function added to existing PND (Personal Navigation Device). Its slim 17.5 mm width is achieved by using a 15 x 15 mm miniature GPS aerial. It provides improved usability by locating hotkeys such as NAVI, DMB, VOLUME, and ZOOM at the front. The cradle, which can be used easily in the vehicle, is included. It is safe to use since it is firmly fixed. It provides greater convenience and safety for drivers with its steering-wheel-like remote control. The overall sound has also been improved by using a 1 W output dual speaker. Walking mode is also provided inside and outside of the vehicle for greater usability. Non-ductile PC material that is used in the product can be heated to a very high temperature. With the Li-Ion type (1700 mA) battery, DMB can be played for up to 3 hours continuously.  Go to product
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[Communication Award] Prada Phone by LG Interface (KE850)
Thanks to the "Direct Setting Access" touch screen and improved menu structure, fewer steps are involved in accessing the various features of the device. Usability is also greatly improved by providing visual feedback bearing in mind the fact that fingers are originally used to input the information. The product's design concept was enhanced by its unique GUI, which utilizes all the functions of the hardware. With a wide variety of topics, users can customize the interface according to personal preference.   
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Related News
LG Named "Best of the Best" at reddot Design Awards 2007  Mar. 19, 2007
LG Electronics (LG) has once again been recognized at this year's reddot Design Award (2007), taking home over two dozen awards, including the event's most prestigious prize.
reddot Award Archives  
- reddot Award
Launched in 1955, the German reddot Design Award, together with the iF Design Award, are Europe's two top design awards. World-renowned designers evaluate candidates, exhaustively deliberate on the results, and grant reddot's accreditation to the winners.
Read more about the reddot Award  http://www.red-dot.de