LG Electronics is a worldwide technology leader in mobile communications, specializing in all UMTS (WCDMA), CDMA, and GSM handsets.
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With a whole range of wired and wireless solutions, the company is rapidly establishing a global presence and increasing the size of its international market share in 3G handsets.
LG Electronics will continue to build on the success of its Black Label series, the premium handset brand featuring LG Chocolate and LG Shine. Another premium handset, PRADA Phone by LG Electronics, is the world's first complete touch screen phone. It was created through a partnership between LG Electronics and the Italian fashion house PRADA.
LG Electronics will also create a basis for future growth through its WCDMA and HSDPA expertise while focusing on providing 3G phones to major carriers. The company's LG-KU250 handset, a sleek and slim 3G mobile phone, was selected in 2007 for the GSM Association's "3G for All" campaign by a consortium comprising the twelve largest mobile phone operators.
To enhance profitability, LG Electronics plans to achieve operational excellence by focusing on a global platform strategy, which is an effective way to maximize profits with fewer models. The company's 2007 shipment goal is 78 million units, which is a 21% increase from 2006.
Main Products
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- Black Label No.1 Chocolate Phone
- The Chocolate phone is the most successful model in the Black Label series. Highly acclaimed for its sensitive touch-pad design, the Chocolate phone has received numerous local and international design awards, including the iF and reddot design awards. The Chocolate phone has proven highly successful with consumers and members of the design community and is one of many products that strongly advocate the world-renowned reputation of LG Electronics.
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- Black Label No.2 Shine Phone
- The second model in the Black Label series, "LG Shine Phone" is a product unlike any others in the field of design and technology. Unique ideas and technologies embedded in the Shine phone such as the phone's stainless steel finish are believed to have elevated LG Electronics' status as a designer and manufacturer of mobile phones.
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- PRADA Phone by LG
- The PRADA phone by LG is a real breakthrough for the industry, as it is a unique, sophisticated, and elegant mobile phone comprising the world's first complete advanced touch interface. LG's technology heritage and PRADA's design credentials have joined forces to produce the ultimate style icon that offers strong emotional appeal through a combination of innovative mobile technology and top fashion. The PRADA phone by LG is more than just a mobile phone -it's a product that touches the innermost thoughts and emotions of the consumers.
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- 3G Mobile Phone
- LG Electronics has created 3G mobile phones based on superior technologies in the 3G mobile phone industry. LG Electronics is once again making its mark as a major provider of 3G mobile phone products throughout North America, Europe, and Asia.
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VCAST TV phone
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- Mobile TV Phone
- LG Electronics uses its own digital TV and mobile technology; S-DMB (Satellite Digital Media Broadcast), T-DMB (Terrestrial Digital Media Broadcast), DVB-H (Digital Video Broadcasting - Handheld) and MediaFLO (Media Forward Link Only) phone products and was the first to get the new era of "media convergence" off the ground.
