About LG

Digital Display

LG is a leading producer of LCD and plasma TVs and the second largest maker of plasma modules in the world.
Digital Display Image

Its product areas include televisions, computer monitors, plasma display panels, projectors, recording media, and chemitronics.

By 2010, LG wants to have become a global top-tier flat-panel TV maker. LG has a broad knowledge of both LCD and plasma technologies. Its ongoing commitment to developing next-generation display technologies is one of the company’s key advantages over its competitors in this fast-moving industry.

In 2007, LG sold 5 million LCD TVs, an astonishing 120 percent increase from the previous year. It also sold 2 million plasma TVs in 2007, up 25 percent from the year prior. The company expects to achieve an additional increase of 100 percent in LCD TVs and 50 percent in plasma TVs, in 2008, with new products leading both categories. LG launched the world’s slimmest LCD TV, which is just 44.7 mm thick, in 2008. It will promote this LCD TV through its Scarlet marketing campaign (www.lgscarlet.tv) and will promote its plasma TVs with its TAKE IT TO THE EDGE campaign. (www.lge.com/edge)

LG will continue to invest in next generation technologies such as flexible displays and 3D displays, which are redefining our future entertainment expectations.

Main Products

LCD TVs Image
LG60 Series
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LCD TVs
LG’s Full HD LCD TVs are optimized for movie viewing: LG’s Full HD processing takes low-resolution analog signals to near high-definition levels (1080p), and also reproduces crisp images by displaying the original pictures without any blurring or distortion. Intelligent Eye technology optimizes brightness and contrast by adapting to ambient light. LG’s Full HD TVs incorporate its 120Hz scanning technology, doubling the refresh rate and allowing viewers to watch fast moving action sequences without any motion blur. LG’s exclusive Dimple Speaker design provides clear and powerful sound at any volume, creating a completely exhilarating movie experience.
Plasma TVs Image
PG60 Series
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Plasma TVs
LG designs TVs with its customers in mind, so in 2007 it introduced models that delivers a high-quality home entertainment experience in wide screen sizes. Industry experts clearly liked this concept as much as LG customers did and it won the Best Innovation Award at CES in 2008.
Viewers enjoy startling clarity and unprecedented detail with deeper black levels and superior shadow detail. Its single-layer design is based on the technology leading up to the design’s simplification by eliminating a frame. Dual XD engine produces optimal quality for all kinds of video, and provides clearer picture quality. By using the Super Bright Panel, it also provides brighter and clearer picture quality.
LCD Monitors Image
LCD Monitors
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LCD Monitors
LG has set new standards for all LCD monitors by focusing on the designs that customers want and the features they demand. LG’s FLATRON and Fantasy Monitors won seven iF and reddot Product Design Awards in 2007 for their ergonomics, unique design and LED backlight technology.
These monitors also include LG’s exclusive technologies including f-Engine and Digital Fine Contrast (DFC), which optimize image quality, contrast ratio and color reproduction. Thanks to the company’s DFC 10,000:1 technology, all of its monitors including Windows Vista certified monitors, produced after September 1 last year, will have a dynamic contrast ratio of 10,000:1. This is the industry’s highest.
The monitors can adapt to the needs of business users, gamers, graphic artists and multimedia enthusiasts. LG plans to expand its premium models, those that measure 19 inches and larger, from last year's percentage of 27 percent to 40 percent this year.

Executives

President Simon Kang

Digital Display R&D Area

Learn about the technologies involved in LG digital displays that represent the leading digital TVs on the digital market.

View main digital display products.