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THE STORY BEHIND THE BRAND
- Brand Identity
- The LG brand is composed of four basic elements: values, promise, benefits, and personality. It is this brand identity that turns the consumer's decision of purchasing an LG productinto a form of self-expression and self-satisfaction.
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- Slogan
- LG's slogan "Life’s Good" sums up our brand identity perfectly. It represents the quality of life that LG strives to deliver to all its customers and the personality and unique nature of our innovative company.
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 - Symbol
- The stylized image of the human face consists of the letters L and G, the circular nature of the image represents the world, future, youth, humanity, and technology, and the red stands for friendliness and commitment.
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