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Global Top 3 By 2010

LG Electronics pursues its 21st century vision of becoming a true global digital leader who can make its customers worldwide happy through its innovative digital products and services.


LG Electronics sets its mid-term and long-term vision anew to rank among the top 3 electronics, information, and telecommunication firms in the world by 2010.


As such, we embrace the philosophy of "Great Company, Great People," whereby only great people can create a great company, and pursue two growth strategies involving "fast innovation" and "fast growth." Likewise, we seek to secure three core capabilities: product leadership, market leadership, and people-centered leadership.
Growth Strategy
Fast Growth
Fast growth is the result of strategies designed to expand the market size and earnings quickly, in the process improving the growth rate in terms of monetary value rather than quantity.


Fast Innovation
Fast innovation involves setting extremely high innovation goals and securing a competitive edge, aiming for a target of 30% more than what our competitors can do. Fast innovation also means 30% more sales and improvement in our market share, new product development and unveiling these 30% faster, developing technology and establishing corporate value three years ahead of our competitors.




Core Capabilities
Product Leadership
Refers to the ability to develop creative, premium products through specialized new technologies.


Market Leadership
Refers to the ability to achieve the "LG brand is No. 1" goal backed by its formidable market presence worldwide.


People Leadership
Refers to talented people who perform excellently by internalizing and practicing innovations.




Corporate Culture
Though a company implements perfect management strategies and boasts of outstanding and talented people, it should have an appropriate corporate culture to unleash the power of these capabilities.


No Excuses : We foster a corporate culture whereby we suggest an alternative before saying "no" and work hard towards fulfilling our goal.


'We' not 'I' : We pursue a corporate culture whereby we embrace a strong teamwork.


Fun Workplace : We create a workplace where individuals' creativity and freedom are respected and working is made fun.
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