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| LG is a global
technology leader and pioneer in home appliance convergence,
providing customers with exceptional value and convenience.
LG has brought new lifestyle choices to the home with
a series of premium products including steam washing
machines, the world's first internet and TV refrigerator
and ARTCOOL air conditioners. Digital convergence, health-conscious
and eco-friendly features and innovative styles are
major traits of LG’s premium appliance products. |
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| As the world’s number
one provider of air conditioners and with more than half a century
of expertise in home appliance industry, LG is setting new standards
for air conditioners, built-in kitchens and HomNet, the home
network system the company developed. |
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CEO: President
Young-Ha Lee |
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Main Products: Air Conditioners, Refrigerators, TV Refrigerator,
Washing Machines, Cooking Appliances,
Vacuum Cleaners, HomNet |
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2006 Global Sales: USD 11 Billion |
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| Air
Conditioners |
| LG Electronics
created a hit product by developing an air
conditioner, called the 2-in-1 Plus, in which
two air conditioners are installed in one
exterior unit. The company maintained the
No. 1 position in the world for five consecutive
years by releasing a framed Art Cool air conditioner
which resembled art work, a home theater speaker-like
EVE air conditioner with premium designs,
and various other air conditioning products.
LG Electronics is also striving to become
the global leader in the commercial air conditioner
category, with its system air conditioner,
the Multi-V, designed for use in apartments,
high-story buildings, etc. |
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| Washing
Machines |
| LG Electronics
caused a stir in the domestic premium home
appliance market with the release of its front-loading
washing machine. It followed the washing drum
rotational washing machine, and allowed LG
Electronics to seize the leading position
in the domestic washing machine market. In
2005, LG Electronics is generating new waves
in the washing machine market with its Steam
front-loading washing machine. With its continual
release of upgraded dishwashers and clothes
dryers, LG Electronics is shaping home appliance
culture. |
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| Refrigerators
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| By using linear compressors,
LG Electronics produces world-class refrigerators
that are both powerful and quiet. LG Electronics
is marketing various types of refrigerators specifically
designed for unique national cultures. In Europe,
LG Electronics is selling 3 door refrigerators with
a freezing chamber located in the lower compartment.
It is also selling date palm refrigerators in the
Middle East. |
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| Cooking
Appliances |
| LG Electronics’ microwave
oven designs are based on worldwide market analysis
and surveys, and reflect regionally-unique designs
and menus. These distinctive products have enabled
LG Electronics to solidify its leadership in the
global microwave oven market. LG Electronics is
also leading the premium cooking appliance market
with its new-concept cooking appliance, the Lightwave
Oven, which uses light and heat to cook. |
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| Vacuum
Cleaners |
| After sweeping the
domestic vacuum cleaner market with its vacuum cleaner,
LG Electronics is now capturing the global market
with its bagless cyclone vacuum cleaner. LG Electronics’
vacuum cleaners have already been a national brand
in Russia for three consecutive years. |
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| System
Kitchen Appliances |
| In the domestic premium
kitchen appliance market where imported kitchen
appliances prevail, LG Electronics now offers its
system kitchen appliance. It consists of a two-door
refrigerator, a gas oven, a dishwasher, and a frontloading
washing machine. By systemizing all processes from
design to planning to installation, It creates a
unified new-concept kitchen. |
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