People at LG

Bianca Lee-Chang

LGEEH, European Marketing Comm. Group

I am a European PR Specialist, working at LG's European Headquarters. I coordinate PR activities and provide support and strategic operation plans to PR Managers in 14 different countries. LG demonstrates great innovation and growth throughout the world.

Q1. 

Please introduce yourself.

My name is Bianca Lee-Chang, I am a European PR Specialist and work for LG's European Headquarters based in the UK.

Q2. 

Would you please describe your job?

As I mentioned, I am a European PR Specialist in LG's European Office. My role involves coordinating PR activities across our 14 European subsidiaries and providing support and strategic operation plans to all local PR Managers and their offices in the 14 countries.

Q3. 

Please tell us about the company (subsidiary) you are affiliated with.

I work with all four of LG's product divisions and am based in the European office, which is the umbrella organization for 14 European countries.

Q4. 

What were the primary reasons for selecting LG Electronics as your company of choice?

I was attracted to LG because it is a developing company that has grown a great deal over the past five years and continues to show great innovation and growth throughout the world.

Q5. 

During your time at LG Electronics, what has been most rewarding?

I have only been at LG for 3 months so far, so I haven't got my teeth into any big projects yet. I'm sure this will change over the coming months though.

Q6. 

Can you tell us of your vision and future goals for your work at LGE?

As part of the European Marketing Team, my goal is to build a strong marketing network across Europe in order to produce greater synergy and impact through our PR activities and marketing output as a whole.

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